7 Smart Marketing Moves for Your Small Business
Do you own a small business? It may be
good. However, if you get a little more customer than the usual, then it adds
up to more profits. Try some smart moves to give your small business a smarter
look.
Small business means that you have
invested a little capital, so low-cost measures are highly effective to have
higher conversion rates. Below you will find seven tips that can help you to
attract more customers and generate high ROI.
1. Advertising Like Big Brands Does Not
Work
Big brands acclaim their name and due
to recognition, it is possible for them to increase their future sales just
with their name. But your small business cannot afford to do that. What way you
can reciprocate it? – You can design your advertising to produce sales. For
example, you can include offers, indeed a chic way to attract prospective
customers.
2. What About Offering A Cheap Version?
If you acquire prospective customers,
then remember that they may be not ready to pay the price that you assign.
Others are interested in paying out a lower price than in getting better
quality. Well, you can avoid losing sales to many customers by offering
stripped down version of your product that too at a lower price.
3. You Can Offer A Premium Version To
Customers
Cheap price is not liked by everybody.
Many agree to pay a higher price just to get a premium product. In this case,
you can boost up your sale and total revenue just offering more comprehensive
product or service or by combining several products in a special package that
too offered at a higher price.
4. Try Some Extraordinary Marketing
Tricks
Why don’t you try some unconventional
marketing methods?? This will surely beat your competitors. This will help you
to sketch out some profitable ways to generate sales. You can try printing a
small ad on a postcard and mail it to the prospect in the targeted market. This
small ad can at times drive huge traffic and generate quality sales leads at
any moment.
5. Spruce Your Ads
You can make the size of your ads cut
short, so that you are able to run more ads at the same price. You may even get
surprised to find that same short ad gets a better response than a longer
version.
6. Tie Up With Other Small Business
You contact some small business who is
non-competitive by nature. Tell them that you can publicize their product or
services to your customers, but in return, they have to publicize your products
to their customers. This is called cross-promotion and this is able to cater
large sales that too at a low-cost.
7. Seek Some Advantage From Your Customers
Customer is the king, and to keep them
happy you can try your level best. They already trust you and so it becomes
easier to bring business from them. Take advantage of this and offer them some
special deals. Like announce them about your new products before you declare
them in the general market.
Converting your customers into
publicity agents is another good idea. If they are able to tell their
associates and cater extra traffic then provide them with incentives.
Endorsement from trusted customers is more valuable and cheaper than the
advertising.
These seven marketing tips are simple
and yet effective try them out and make your small business get that trendy
look like the bigger ones.
Source:http://www.pinoybisnes.com/grow-your-business/7-smart-marketing-moves-for-your-small-business/