The much-awaited summer season is here. The warm breeze and the scent of sun and sand fill the air. Everyone is in the mood for a vacation and travel agencies are buzzing with hundreds of queries all over the country.
With a lot of people wanting to set off to another place, business owners take this opportunity to reel in customers. Travel agencies compete in offering the best travel deals, for both domestic or international trips.
Travel businesses make use of several marketing strategies to make their deals more compelling. They tie up with known airlines, cruise ships, hotels, resorts, tour agencies, and transport services to make package offerings more attractive. Advertising is also an important tool to attract more clients.
Vacation seekers take this opportunity to get the best possible deals that they can get their hands on, researching on the Internet for special promos that fit their budget. Finding travel packages online is made easy by the growing number of businesses with online shops.
Mr. Zenon Cabrera, General Manager of Blue Chips Travel & Tours, is one of those who look forward to summer. “Summer is a peak season and we have numerous inquiries. Many people are travelling locally and internationally. We have promos for local and international tours,” Mr. Cabrera said.
Mr. Cabrera has embraced online advertising and owns an online shop
(http://www.bluechipstravelandtours.com). “The Internet is a powerful tool for every kind of business. When we put up the business, we discussed the necessity of being known in a wide scale. This is possible through the Internet. Online advertising has unlimited opportunities resulting in revenue,” Mr. Cabrera shared.
Ms. Ma. Lourdes Alunan, General Manager of Great Getaways Travel and Tours online shop (http://www.greatgetaways-travel.com/) also makes the most of the summer season and the power of the Internet to reach a wider market.
“Summer break is a peak season. This is the time when families gather and travel. The demand is great in our country. Doing good service and helping people find packages that suit their budget are still the great things to do in our business. We usually tailor fit our packages to the needs and requirements of our clients,” Ms. Alunan shared. “The Internet creates an open market to online consumers and it helps raise more revenue. Anybody could do online marketing but we consider the risks and other factors that go with it. We look for good price and a good company to do our site,” Ms. Alunan said.
Recognizing the importance of online marketing, Ms. Alunan engaged the services of 88DB Philippines in developing her website. “We see the importance of starting good. People in different parts of the globe would usually ask if you’re legitimate and if your website is good. If you start good, business opportunities follow,” Ms. Alunan added.
Ms. Evangeline Espino, General Manager of Greenways Travel and Tours Corporation (http://ph.shop.88db.com/greenwaystravel) also shares her thoughts on taking advantage of this season and the benefits of online marketing. “We are doing good. Summer is a very busy season for travel agents. A lot of passengers are looking for a good place locally or out of the country to spend their hard-earned money. Promos are always there. You have to take advantage of the early bird rates,” Ms. Espino said.
Summer is not just about personal enjoyment and for travel agencies to make money. It’s also a great time for the country to promote tourism. Through various campaigns, newer tourist spots now share the limelight with the likes of Boracay, Camarines Sur, and Palawan. This makes tourism a crucial component in the entire country’s economic growth.
The summer heat is truly on!
source: http://www.articles.88db.com.ph/businesses-heat-up-this-summer
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